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We combine deep publishing expertise with cutting-edge AI — for processes that scale and products that inspire.
We're not a classic consulting firm. We think in systems, work with precision, and build for lasting impact.
Years of experience inside publishing houses and media companies. We know the language, the processes, and the challenges of the industry — from within.
No buzzwords, no demo smoke-and-mirrors. We implement AI solutions that work in day-to-day editorial operations and deliver measurable value.
The mintloop philosophy: no one-off projects. We think in feedback loops and accompany you iteratively — from the first strategy to a living solution.
Mint condition means: impeccable state. We don't deliver half-finished solutions. Our consulting is precise, well-considered, and tailored to your organisation.
Two strong pillars from day one — and a third in the making.
We combine deep publishing expertise with cutting-edge AI knowledge. From AI strategy to editorial workflows and technology consulting — we guide publishers into the digital future.
As a value-added partner for Xpublisher and other software products, we offer sales, integration, and tailored consulting around powerful publishing systems.
The next level: a standalone AI component for Microsoft Word that closes content loops right in the writing process. Currently in development — the foundation is being laid today.
Talk to us — straightforward, open, and at eye level.
We work with organisations that use AI as a strategic advantage.
Einblicke, Analysen und Praxistipps rund um KI und die Zukunft der Medienbranche.
Künstliche Intelligenz hält Einzug in Newsrooms und Redaktionen — von der automatischen Verschlagwortung bis zur inhaltlichen Recherche-Unterstützung. Wir zeigen, welche Workflows heute schon profitieren und worauf es bei der Einführung ankommt.
Leserinnen und Leser erwarten heute maßgeschneiderte Inhalte — wer das ignoriert, verliert Reichweite und Abonnements. KI-gestützte Empfehlungssysteme machen individuelle Nutzererlebnisse skalierbar und messbar.
Generative KI kann Standardberichte, Produktbeschreibungen oder Börsenmeldungen in Sekunden liefern. Wir analysieren, wo Automatisierung echten Mehrwert schafft — und wo journalistische Handschrift unverzichtbar bleibt.